brand identity & websites
Annieglass
for The Curated Feast
brand guide & identity • catalog copy • social copy • narrative ideation
In close partnership with legendary glass designer Annie Morhauser and her business partner/daughter, Ava Reinhold, I wrote a ton of content and the 2023 vendor catalog for this internationally coveted glass-craft brand (Annie’s work is in the Smithsonian!).
TNPO2 Foundation
for Design by Cosmic
content strategy • web copy • brand guide development • positioning • information hierarchy
How do you express the urgency of ultra-rare childhood diseases without scaring people away? That’s where I began the rebranding project for a foundation revolutionizing the biomedical industry.
Through listening sessions and iterative brand development, I created a brand guide that included voice, positioning, mission, and theory of change work.
With Cosmic’s amazing designer, Scott Richards, I translated these core branding principles into a website that TNPO2 Foundation now uses to rally awareness, funds, and partnerships.
Carly Rubin, LMFT
brand identity • copywriting • website design & build
Carly had grown out of the website she’d written by herself and yearned for a “home on the internet” that really expressed her many selves: therapist, professor, mentor, activist, and devoted student of life. We undertook a full branding journey that clarified the values that uphold her therapy practice.
Tobi Smukler Homes
brand identity • copywriting • website design
Long-time business owner and passionate environmentalist, Tobi is a real estate agent determined to use her work for good. We built her a website that would draw in her perfect client, show off her entrepreneurial expertise, and express her values.
other clients
New Realm Coaching / Liz Solomon: Web & Sales Page, Bio, LinkedIn Thought Leadership
Earthbound Farm: Branding Guide, Social Media, Product Copy
KYLA Kombucha: Social Media
Yoga For All Movement: Website Revamp, Marketing Strategy, Donors Comms, Social Media